Explaining the Success of Virtual NASCAR
Reading Time: < 1 minutesYes, you read the title right! Virtual NASCAR racing! This past weekend NASCAR earned a combined 81% rating and 1.339 million viewers for Sunday’s Pro Series Invitational (simulcast on Fox and FS1). That means NASCAR just broke its own record for the most-viewed eSports event in U.S. TV history. The telecast was the highest rated and most-watched sportscast of the weekend, finishing ahead of the ESPN 30 For 30 “Celtics/Lakers” on ABC the previous day (80%, 1.18M viewers ), via PRN. 31 drivers (Retired and Current) have entered the Pro Invitational series on iRacing. iRacing...
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